Crowd&Cult
Our Team
The people building the operating system for India's live entertainment economy.
The Team
Built for execution at the intersection of underground culture and uncompromising business metrics. Read the founder story.

Our Founder
Shashank V Khatri
Founder & CEO, Crowd&Cult
Shashank doesn't operate out of traditional boardrooms, and he doesn't build traditional businesses. At 26, his approach to entrepreneurship is equal parts raw execution and high-end design. He has a habit of looking at broken, chaotic systems like India's live entertainment economy and architecting sleek, frictionless ecosystems to replace them. For Shashank, a disruptive idea is only as powerful as the speed at which it can be built and deployed.
You won't find him in a suit. With visible ink across his neck and hands, and a camera usually within reach to document the journey, Shashank embodies the exact culture he's building tech for. He exists at the rare intersection of heavy operational scaling and underground aesthetics.
When he isn't mapping out multi-million-rupee escrow flows, pitching commercial venues across Pune, or drafting the next iteration of the Crowd&Cult UI, he is completely off the grid. He merges his founder journey with his life behind the lens whether that means vlogging road trips through the winding, offbeat trails, designing bespoke luxury hardware concepts, or dropping unfiltered insights on what it actually takes to build a startup from day zero.
He is building Crowd&Cult in public because he believes the old gatekeepers are obsolete. He represents a new breed of founder: one who merges a creator's mindset with uncompromising business metrics. Whether he's navigating the absolute chaos of a platform launch, escaping to South Goa to clear his head, or showing other founders how to break the rules and still win, Shashank is proving that you can re-engineer an entire industry without ever compromising who you are.
“Don't wait for the establishment to give you a seat at the table. Build your own platform, write your own rules, and invite your own crowd.”
