Crowd&Cult
Our Team
The people building the operating system for India's live entertainment economy.
The Team
Built for execution at the intersection of underground culture and uncompromising business metrics. Read the founder story.

Shashank V Khatri
Founder & CEO
Read story

Sayori Dhar
Co-founder
Read story
Coming Soon
Advisor
Coming Soon
Advisor

Our Founder
Shashank V Khatri
Founder & CEO, Crowd&Cult
Shashank doesn't operate out of traditional boardrooms, and he doesn't build traditional businesses. At 26, his approach to entrepreneurship is equal parts raw execution and high-end design. He has a habit of looking at broken, chaotic systems like India's live entertainment economy and architecting sleek, frictionless ecosystems to replace them. For Shashank, a disruptive idea is only as powerful as the speed at which it can be built and deployed.
You won't find him in a suit. With visible ink across his neck and hands, and a camera usually within reach to document the journey, Shashank embodies the exact culture he's building tech for. He exists at the rare intersection of heavy operational scaling and underground aesthetics.
When he isn't mapping out multi-million-rupee escrow flows, pitching commercial venues across Pune, or drafting the next iteration of the Crowd&Cult UI, he is completely off the grid. He merges his founder journey with his life behind the lens whether that means vlogging road trips through the winding, offbeat trails, designing bespoke luxury hardware concepts, or dropping unfiltered insights on what it actually takes to build a startup from day zero.
He is building Crowd&Cult in public because he believes the old gatekeepers are obsolete. He represents a new breed of founder: one who merges a creator's mindset with uncompromising business metrics. Whether he's navigating the absolute chaos of a platform launch, escaping to South Goa to clear his head, or showing other founders how to break the rules and still win, Shashank is proving that you can re-engineer an entire industry without ever compromising who you are.
“Don't wait for the establishment to give you a seat at the table. Build your own platform, write your own rules, and invite your own crowd.”

Our Co-founder
Sayori Dhar
Co-founder, Crowd&Cult
Sayori sits at the intersection of creativity, people, and execution. A singer and performer herself, she understands the entertainment industry from the side of the stage—not just as a business, but as a world built on talent, relationships, trust, and the right opportunities.
With a background in client success and relationship management, Sayori has spent years understanding what it takes to build lasting relationships, manage expectations, solve problems, and turn people into long-term partners. At Crowd&Cult, she brings that experience into an industry she knows personally: the world of artists, performers, venues, and live experiences.
She believes the entertainment ecosystem shouldn’t make talented people work harder just to get noticed. Artists deserve better access to opportunities, transparent processes, reliable payments, and a platform that understands the realities of performing for a living. Venues, on the other hand, deserve access to the right talent without the friction of endless searching, negotiations, and uncertainty.
That belief is at the heart of what she is building with Crowd&Cult.
When she isn’t working on the next artist onboarding, building relationships with venues, or shaping the experience behind the platform, Sayori can usually be found with a microphone in hand, performing, creating content, or exploring the many sides of the creative world. Being an artist herself keeps her close to the very community Crowd&Cult exists to serve—and constantly reminds her that behind every profile is a person with a story, a craft, and a dream worth backing.
For Sayori, Crowd&Cult isn’t about simply creating another platform for artists. It’s about creating an ecosystem where talent meets opportunity, where creators are valued for what they bring to the table, and where the people powering India’s entertainment culture finally have a system built around them.
“Talent shouldn’t have to chase opportunity. We’re building a platform where opportunity finds talent.”
